Campaigns

Send targeted marketing emails to filtered groups of customers from inside Sailia.

Campaigns are one-off marketing emails you build and send from inside Sailia. Use them to promote sessions, share updates, run seasonal offers, or stay in touch with specific groups of customers — without exporting lists into another tool.

Unlike automated workflows, which fire on triggers, campaigns are sent manually (or scheduled) to a defined audience.

Campaigns is included for all Sailia accounts. Access requires the Communications Dashboard permission.

What’s in a campaign

Each campaign has four parts:

Part	What it does
Basic info	Campaign name (internal), subject line (shown in inbox), and preview text
Compose	The email itself — built with a drag-and-drop editor that supports text, images, buttons, and saved blocks
Audience	Filters that decide who receives the email
Send	Send now or schedule for later

Create and send a campaign

1. Start a new campaign

   Go to Communications → Campaigns and click New campaign. Give it an internal name and a subject line. Add preview text if you want extra context to appear in the inbox preview.

2. Build the email

   In Compose, drag in blocks for text, images, buttons, or saved blocks. Click Save when you’re done — if you leave the editor without saving, your changes are lost.

3. Choose the audience

   Open Audience, add filters (see below), and preview the count before continuing. Filters can be combined with All conditions (every rule must match) or Any condition (at least one).

4. Review and send

   Check the subject, content, and audience size on the review screen. Send immediately or schedule for a future time.

Audience filters

Filters control exactly who receives the campaign. Without them, it’s easy to send the wrong email to the wrong people.

Filter	Use case
Course purchase	Target people who bought a specific activity, optionally filtered by location and date range
Course attended	Target people based on attendance
Shop purchase	Target people who bought a specific shop product
Family created	Target families created within a date range
Contact subscribed	Target subscribers, optionally by subscription date
Contact tag	Target contacts with one or more tags (e.g. member, schools)
Membership has	Target customers who hold a specific membership

Some filters support extra conditions like purchase date, start date, location ID, or membership add-on, so you can narrow the audience further.

Example audiences

• Customers who booked a Powerboat course in the last 6 months — Course purchase filter with session ID and a date range.
• Members who haven’t booked recently — Membership filter combined with a “course not attended in X days” rule.
• Newly subscribed contacts — Contact subscribed filter with a recent date.
• School groups — Contact tag filter for school.

Unsubscribed contacts are excluded from campaign audiences automatically. They are never included in the recipient list, even if they match your filters.

Common campaign ideas

Goal	Approach
Promote upcoming sessions	Filter to customers who booked recently; tell them what’s available next
Seasonal promotion	Target a broad audience with a clear offer and date range (often paired with an auto-applied discount code)
Re-engage lapsed customers	Filter for contacts who haven’t booked in 6+ months
Promote a specific group	Use tags to send tailored messages to families, schools, members, or corporate clients
Promote add-ons or memberships	Filter to recent customers and pitch the natural next step

Results and metrics

After sending, open the campaign to see how it performed:

Metric	What it measures
Sent	Total recipients the email was delivered to
Opened	Recipients who opened the email
Clicks	Total clicks on links inside the email
Bounced	Emails that could not be delivered
Spam	Recipients who marked the email as spam
Unsubscribed	Recipients who opted out via the campaign
Conversions and revenue	Bookings and revenue attributed to clicks from the email

A high unsubscribe rate usually means the audience was too broad. A high bounce rate suggests contact-list quality issues. A high open rate with low clicks means the subject worked but the body needs a stronger call to action.

Editing, scheduling, and cancelling

• Draft campaigns can be edited or deleted at any time.
• Scheduled campaigns can be cancelled back to draft before the send time.
• Sent campaigns can’t be edited — results are read-only.

Tips

• Keep subject lines short and specific. Focus on one main message per campaign.
• Always preview the audience count before sending. If it looks too high or low, revisit the filters.
• If you want to track multiple channels separately (e.g. email vs social), create separate discount codes for each.
• Use saved blocks for headers, footers, and other reusable content to keep branding consistent.

Related guides

Marketing and audience

Manage your contact list and subscribers.

Automated notifications

Set up triggered emails and SMS.

Newsletter signup forms

Capture subscribers from your website.

Discount codes

Pair campaigns with codes to drive bookings.